How to write your

Dating Profile

Every advertising writer knows about the power of "AIDA", which stands for the four key parts of an effective sales message. So what is AIDA all about, and how can it help you write a better dating profile?

A-I-D-A stands for Attention-Interest-Desire-Action. It is a 4-Step plan for grabbing the Attention of a fickle prospect, sustaining their Interest with powerful benefits, instilling want or Desire for the advertised product and motivating Action to buy or possess their object of desire.

Most dating profiles stink because people try to do everything at once, and fail horribly in their attempt. But you don't have to, because you are armed with the most powerful weapon in a professional writer's arsenal: AIDA!

Now let's see how we can apply AIDA to writing Your dating profile: